clubhouse.ca launch in Canada

Opportunity:

Understanding consumer needs, leveraging existing data, and combining that with a deep understanding of business requirements and goals, resulting in the launch of a digital brand that would support McComick’s various brands in the region.

Approach:

The digital property is the home to various solutions for consumer challenges, giving users the ability to explore McCormick’s products, find where to buy those products, and most importantly, put those products to use through an endless variety of inspirational content. Inspirational content that is best suited to compete from an organic standpoint, giving ClubHouse.ca a foot forward in organic search results.

Results (so far):

Drastic increase in organic visibility due to the constant technical and content optimization. A strong and steady rise in consumer interaction to areas that provide value to both the consumer and the business.