Hello, I’m Zuhair!
About Zuhair
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About Zuhair 〰️
A results-oriented Senior Digital Marketer with a 15-year track record of crafting effective digital strategies. I consistently deliver exceptional ROI and growth for top brands through digital experience development, SEO (search engine optimization), content marketing, email marketing, social media management, and data-driven analytics. My passion for innovative campaigns, expertise in budget optimization, operational processes, organic visibility, and leading cross-functional teams sets me apart.
DIGITAL EXPERT
STRATEGIC THINKER
Operational Leader
“Zuhair is a star. Dependable, hard working, proactive, commercially astute, calm, a great relationship builder and most of all a pleasure to work with. I hugely enjoyed my time working with him at Edelman and wouldn’t hesitate to hire him again in any market. Thoroughly recommended.”
Recent Achievements
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Recent Achievements 〰️
digital Strategy and Operations
Joined McCormick with the goal of driving significant impact, and indeed, achieved remarkable results. I led the reinvention of Canada's digital positioning through data and insights, resulting in quadrupling organic traffic to Canada's core digital platform. Ventured into new territories on a North American level with emerging technologies, such as AI, metaverse, and gaming. I orchestrated a comprehensive transformation of McCormick's global digital operations which introduced north of $1M in efficiencies and savings in less than 1 year, and propelled the digital growth of our regional markets.
RECENT AWARDS
I was honoured to be the recipient of C.P McCormick’s Gold Award. The C.P. McCormick Award is given to employees who go above and beyond their usual duties, and contribute to the company’s overall success. Only a handful of employees got awarded in McCormick's long 130+ year history.
“Zuhair's strength was in building relationships, internally and with clients. He was very capable and proficient at liaising with clients, helping them to deliver a wide range of digital projects. Always willing to go the extra mile, his knowledge, skills, enthusiasm and attitude make him a pleasure to manage and an asset to any team lucky enough to have him.”
SOME OF MY PAST AND CURRENT CLIENTS
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SOME OF MY PAST AND CURRENT CLIENTS 〰️
“Zuhair successfully led, and grew, the Abu Dhabi Digital business through his exceptional leadership skills, client relationships, and team development skills. I was particularly impressed by his ability to handle the toughest of clients effortlessly – a skill that seemed to come naturally to him.”
Featured projects
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![Clubhouse.ca]()
clubhouse.ca launch in Canada
Working with the team in North America, Zuhair was able to completely revamp McCormick’s digital presence in Canada.
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![Flavour Maker App]()
club house flavour maker app
Launched an app in Canada, allowing users to more seamlessly engage with Club House content.
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![Bonecoine.com Preview]()
edible nft, and boincoins!
Frank’s RedHot launched the world’s first ‘edible NFT’ using a new spoof blockchain called “Bonecoin”.
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![handshakes.ca preview]()
Handshakes.ca
Supporting Sanofi in their efforts to raise awareness around atopic dermatitis by supporting Tanya's mission and goal: shaking her hand.
“Zuhair combines creativity with attention to detail and a faultless work ethic. He has been able to manage several high-profile, high-pressure clients with aplomb, all the while maintaining strong relationships with his colleagues. Truly an asset to any organization.”
My Story so far
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My Story so far 〰️
McCormick
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August 2022 - Present
As the leader of global Digital Operations at McCormick, I orchestrate the development of outstanding online experiences for a global user base, seamlessly integrating data, insights, creative, and cutting-edge technology.
My successful track record extended to expanding the North American digital practices and processes to serve international regions, introducing globally recognized branded experiences. This yielded exceptional results, more than doubling digital support output in a single quarter, and introducing over $1M in savings through effective processes and efficiencies.
My strategic and analytical approach, also drove significant enhancements in engagement while quadrupling organic traffic to McCormick’s Canadian website.
For these achievements, and many more, I was honored with the prestigious C.P. McCormick Gold Award, a rare distinction in McCormick's illustrious 130+ year history.
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April 2022 - August 2022
Taking my skillset, and that of my team's, to support McCormick's global businesses with digital strategic and operational efficiencies.
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June 2020 - August 2022
Expanding my role to cover McCormick’s North American daily digital strategic and operational efforts.
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March 2019 - June 2020
Leading McCormick Canada’s digital marketing efforts through cross platform digital strategy development and execution. My role spans across Search (SEO), cross platform digital insights and analytics, as well as CRM and UX.
Edelman
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June 2017 - January 2019
I had the privilege of overseeing the Influencer Marketing program throughout Canada, offering innovative and data-backed digital solutions to clients across diverse sectors. My responsibilities extended to developing and implementing comprehensive digital strategies encompassing web builds, chatbots, social media, and paid media to ensure clients' success. On the operational front, I strategically managed client relationships and led teams, offering mentorship and support to ensure optimal performance. Moreover, I actively participated in business development initiatives, which led to a remarkable achievement: tripling the annual revenue of the Influencer Marketing business in less than a year.
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July 2016 - July 2017
I played a pivotal role in shaping our digital strategies, exploring new business opportunities, and providing valuable digital insights and analytics. These efforts resulted in a remarkable increase of over quadrupling the annual Digital business revenue.
Additionally, I oversaw a wide range of responsibilities, including digital crisis management, social media strategy, daily content development and management, search optimization, paid media, influencer marketing, campaign development, web build management, team leadership, and fostering creative ideation.
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July 2015 - July 2016
Expanding my role as an operational lead for most of Edelman’s Abu Dhabi and Saudi clients. Also focused on scaling the Digital and Creative businesses financially.
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July 2013 - July 2015
Joined Edelman Abu Dhabi to support with the growth of both, the Digital and Creative businesses. My responsibilities covered the support of clients in communicating with their target audience groups using various digital channels, and through creative storytelling.
ADNOC
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July 2009 - July 2013
Handled the communications and creative solutions in all divisions of the oil development sector within ADNOC. My tasks were inclusive of events management, annual budgeting, creative, intranet and web build, print and publication as well as managing and collaborating with outsourced agencies for various different projects.